Today, I tested the new KFC Chizza for you!
Well, while scrolling my Facebook news-feed this morning, I came across the KFC’s post about their new item, the KFC Chizza. The nearest KFC outlet being only 2 mins from my office, I drove directly there after work. I absolutely wanted to grab one, take some pictures, eat it and then write this blog post 🙂
As you can guess from its box, the Chizza (Chicken-Pizza) seems to be the KFC’s own version of the pizza. It consists of 2 pieces of chicken filet (the same you find in the KFC Boxmaster), each sliced into two smaller pieces and topped up with a mozzarella cheese, tomatoes, sweet peppers, and pineapple. Being a deep fried product, you can expect to see good amount of oil but it is definitely less oily than the Double Down launched some time ago.
Much better than their last products such as the Double Down or the popcorn chicken, the KFC Chizza has better chances to win the heart of KFC and pizza lovers. However, the Rs199 price tag might make the product out of reach of students and other KFC fans who might prefer the Zinger Meal which also includes a drink and chips. Being a limited edition product, I think that the marketing strategy of KFC is to create a buzz around the product, make each and everyone buy at least one of them, without aiming to maintain the product on the shelf for a long period of time.
KFC Chizza is once again definitely something to try out. However, KFC totally ignored a fact when launching this product at this specific point of time. Many Hindus are actually fasting for the forthcoming Divali festival and in general, brands avoid launching new products during such periods.
Anyway, those who can’t have one right now, you can always catch up later on!