700th post : Ene ti la bière?

DID YOU SEE THAT? Already the 700th post!!! Thanks to all for your visits and participation!

So, you want a treat? That’s why I am gonna to offer you a beer, as a blog post 🙂

I wanted to taste it since long. In fact, I was amazed by the marketing campaign on Facebook : At the start, if you shot a picture of yourself with one (or many) bottles of the new beer (ti la bière), you could win the prize : “Ene caisse ti la bière“. You can join their fan page here.

I finally grabbed one of them at Winners today and took it home. Positive point : The price.

• 65cl : Rs35 (+ Rs5 “consigne”)
• 33cl : Rs19.50 (+ Rs2.50 “consigne”)

Poured a glass and at the first sip, I could already say it did not taste like The Phoenix. It was different and that made me remember a small ‘incident’ at Suffren, Caudan.

A small story at Suffren

On a Friday evening, I was there for the happy hour and ordered a beer. Immediately after I tasted the thing, I had a strange feeling. A weird taste. The beer was like stale (“moisi”). After some hesitation, I walked to the bar and on my way, I crossed another guy making weird expressions on his face while holding his glass of beer. After a quick talk, we discovered that we shared the same feeling about the beer. When we went to the barman, the guy told us that it was not Phoenix, but another one made locally too.

WTF?

There was Phoenix written everywhere and even in the big ‘containers’ which hold the beer (picture above). Without the need to complain, we got another glass of beer. Phoenix of course. That was cool but at some point of time, I was afraid that I could get sick with that ‘strange’ taste.

Coming back to today’s post

Yeah, I was talking about the taste. You can give me several glasses of beer (of different brands) and  I can tell you which one of them is Phoenix.

I am not a beer specialist, so I am just expressing myself as a mere customer. I haven’t found a reason yet to enjoy another beer other than the Phoenix one. There’s surely other people who have found this beer nicely different.

We might have different taste, I agree.

And that’s why I encourage you to share how you find the new beer (or any other one).

Closing this blog post with a regret :
I have never thrown away beer in my life, but there’s always a first time in life. And NO, Phoenix Beverages has not bribed me. (is that a regret too? :P)

@”ti la bière” :
No grudge, if is just a question of taste and I haven’t still understood the real purpose of your advertising campaigns like Galant Colonne or Batteur Bis and how it can be beneficial for your brand. Anyways, wish you good luck!

@Everyone : Please tell us what you think about the beer. Perhaps it might help to improve. Positive criticism is the most welcomed.